Is the business good?
How good a business is GOOGL?
Alphabet Inc. earns 23% on the capital it employs against a 9.0% cost of capital, so the business is worth more the bigger it gets.
23%
Return on invested capital · cost of capital 9.0% · 14 points above what the capital costs: growth creates value
- Operating margin
- 33%
Operating margin · Internet Content & Information median 6.3% · 12 months to Q2 2026
- Cash conversion
- 0.22×
Cash conversion · 0.58× a year ago · some of the reported profit has not turned into cash yet
- Share count, year on year
- +0.91%
Share count, year on year · flat: no meaningful dilution
| Year | Operating margin |
|---|---|
| FY2020 | 23% |
| FY2021 | 31% |
| FY2022 | 26% |
| FY2023 | 27% |
| FY2024 | 32% |
| FY2025 | 32% |
Details›
- Gross margin12 months to Q2 2026
- 61%
- Operating margin12 months to Q2 2026
- 33%
- Net margin12 months to Q2 2026
- 55%
- Free cash flow margin
- 12%
- R&D as % of revenue
- 15%
- Revenue, trailing twelve months
- $445.9B
- Free cash flow, trailing twelve months
- $53.3B
- Net income, trailing twelve months
- $244.2B
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 23%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Internet Content & Information
Ranks #7 of 24 by Smart Score