Is the business good?
How good a business is BIDU?
Baidu, Inc. earns 16% on the capital it employs against a 9.0% cost of capital, so the business is worth more the bigger it gets.
16%
Return on invested capital · cost of capital 9.0% · 6.6 points above what the capital costs: growth creates value
- Operating margin
- 15%
Operating margin · Internet Content & Information median 6.3% · 12 months to Q4 2018
- Cash conversion
- 1.25×
Cash conversion · every dollar of reported profit arrived as cash, and more
- R&D as % of revenue
- 15%
R&D as % of revenue
| Year | Operating margin |
|---|---|
| FY2020 | 13% |
| FY2021 | 8.5% |
| FY2022 | 13% |
| FY2023 | 16% |
| FY2024 | 16% |
| FY2025 | −4.5% |
Details›
- Gross margin12 months to Q4 2018
- 48%
- Operating margin12 months to Q4 2018
- 15%
- Net margin12 months to Q4 2018
- 26%
- Free cash flow margin
- 32%
- R&D as % of revenue
- 15%
- Revenue, trailing twelve months
- $102.4B
- Free cash flow, trailing twelve months
- $33.1B
- Net income, trailing twelve months
- $26.6B
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 16%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Internet Content & Information
Ranks #19 of 24 by Smart Score