Is the business good?
How good a business is PINS?
Pinterest, Inc. earns 14% on the capital it employs against a 9.0% cost of capital, so the business is worth more the bigger it gets.
14%
Return on invested capital · cost of capital 9.0% · 5.0 points above what the capital costs: growth creates value
- Operating margin
- 6.3%
Operating margin · Internet Content & Information median 6.3% · 12 months to Q1 2026
- Cash conversion
- 3.61×
Cash conversion · 0.50× a year ago · every dollar of reported profit arrived as cash, and more
- Share count, year on year
- −7.7%
Share count, year on year · bought back, each share owns more of the company
| Year | Operating margin |
|---|---|
| FY2020 | −8.4% |
| FY2021 | 13% |
| FY2022 | −3.6% |
| FY2023 | −4.1% |
| FY2024 | 4.9% |
| FY2025 | 7.6% |
Details›
- Gross margin12 months to Q1 2026
- 80%
- Operating margin12 months to Q1 2026
- 6.3%
- Net margin12 months to Q1 2026
- 7.6%
- Free cash flow margin
- 28%
- R&D as % of revenue
- 34%
- Revenue, trailing twelve months
- $4.37B
- Free cash flow, trailing twelve months
- $1.21B
- Net income, trailing twelve months
- $334M
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 14%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Internet Content & Information
Ranks #13 of 24 by Smart Score