YUMYum! Brands
What is the market doing?
No clear lean: nothing decisive, though in a downtrend (−5% vs 200-day).
In a downtrend, below its 50- and 200-day averages. Price is −5% vs its 200-day average.
Insiders were net sellers over the 90 days ending Oct 8, 2026; selling is often routine (taxes, diversification).
Moderately shorted, settled Sep 15, 2026, about a week of normal trading to cover. Up 11% since the previous count, up from 2.8% of shares outstanding three months ago.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.
How YUM is trading
Yum! Brands is +1.1% over the past year while the S&P 500 is +18%: 17 points behind the market.
1-year return · S&P 500 +18%
- vs 200-day average
- −4.9%
vs 200-day average · below trend, but not far
- RSI (14)
- 64
RSI (14) · neutral
- Below its 52-week high
- 13%
Below its 52-week high
Details›
- Last close2026-10-09
- $144.84
- 1 monthS&P 500 +2.7%
- +0.65%
- 1 yearS&P 500 +18%
- +1.1%
- 5 yearsS&P 500 +88%
- +23%
- vs 50-day average$145.54
- −0.49%
- 52-week high
- $167.34
- 52-week low
- $135.19
- Annualised volatility
- 24%
- Insider buying, net, 6 monthsForms 3/4/5 to 2026-10-08
- −$504K
| Year | Return |
|---|---|
| 2026 (year to date) | −3.3% |
| 2025 | +15% |
| 2024 | +4.7% |
| 2023 | +3.9% |
| 2022 | −6.0% |
| 2021 | +30% |
| 2020 | +9.8% |
| 2019 | +11% |
| 2018 | +15% |
| 2017 | +31% |
| Month | Years | Positive | Average |
|---|---|---|---|
| Jan | 10 | 6 of 10 | −0.05% |
| Feb | 10 | 5 of 10 | +1.7% |
| Mar | 10 | 6 of 10 | −1.7% |
| Apr | 10 | 8 of 10 | +5.2% |
| May | 10 | 4 of 10 | −0.88% |
| Jun | 10 | 5 of 10 | +0.25% |
| Jul | 11 | 8 of 11 | +3.3% |
| Aug | 11 | 9 of 11 | +1.4% |
| Sep | 11 | 4 of 11 | −2.4% |
| Oct | 11 | 5 of 11 | −0.90% |
| Nov | 10 | 8 of 10 | +6.0% |
| Dec | 10 | 4 of 10 | +1.3% |
End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.