HOGHarley-Davidson, Inc.
Is the price fair?
Neither cheap nor expensive: nothing decisive, though at the top of its own P/E range.
Expensive vs its own history: P/E 14.8 vs a 10.3 median over 39 quarters (+44% vs median).
Sector median 16.2× across 156 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What HOG's price assumes
Harley-Davidson, Inc. trades at 14.8× earnings against 17.2× for the median Recreational Vehicles name, cheaper than its own group.
Trailing P/E · Recreational Vehicles median 17.2 · cheaper than the typical name in its group
- Price / sales
- 0.63
Price / sales · today's price, trailing year to Jun 30, 2026
- Price / book
- 0.86
Price / book · today's price, trailing year to Jun 30, 2026
- EV / sales
- 0.71
EV / sales
Details›
- Price / booktoday's price, trailing year to Jun 30, 2026
- 0.86
- EV / EBITtoday's price, trailing year to Jun 30, 2026
- 14.2
- EV / salestoday's price, trailing year to Jun 30, 2026
- 0.71
- Consumer Cyclical median P/E321 names
- 17.8
- Recreational Vehicles median P/E8 names
- 17.2
- Market capitalisation
- $2.68B
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $13.65 |
| Its own P/E history, median | $18.73 |
| Its own P/E history, upper quartile | $21.98 |
| 52-week range | $17.06 – $28.46 |
| Today | $26.89 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.