HOGHarley-Davidson, Inc.

$26.89-2.5% 1Y

Is it growing?

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Growth is fading: revenue shrinking (−5% year on year), earnings down −10% year on year, and operating margin narrowing (−7.7 points).

3 to watch
Revenue trend−5% in a year

Trailing-twelve-month revenue vs a year earlier, from the company's own filings. Five-year pace: −3% a year.

Earnings trend−10% in a year

Trailing-twelve-month earnings per share against a year earlier. Growing slower than revenue, so the growth is costing something.

Margin direction−7.7 points operating

Trailing-twelve-month operating margin, -7.3% now against 0.4% a year earlier.

All from SEC EDGAR, as of Jun 30, 2026.

Where this answer is blind. These are trailing numbers from the filings, not forecasts: an acquisition or a one-off year can flatter them, so check the quarters.

Is HOG growing?

Harley-Davidson, Inc. has grown revenue −11% a year over three years and −2.6% a year over five, with earnings per share compounding at −30%.

−11%

Revenue growth, 3-year annual rate · Recreational Vehicles median +3.9% · shrinking · compounded from trailing twelve-month revenue

Revenue growth, 5-year rate
−2.6%

Revenue growth, 5-year rate · −11% over three · growth has slowed since the five-year average

Earnings per share, 3-year rate
−30%

Earnings per share, 3-year rate · revenue −11% · earnings lagged revenue: the growth is costing something

Years of annual history on file
19

Years of annual history on file · FY2007 to FY2025, as filed

Details›
Revenue FY2021
$5.34B
Revenue FY2022
$5.76B
Revenue FY2023
$5.84B
Revenue FY2024
$5.19B
Revenue FY2025
$4.47B

Annual income statements as filed with the SEC.

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