HOGHarley-Davidson, Inc.
Price
-2.5%1YEnd-of-day closes, not the intraday tick.
A mixed picture: the questions disagree
Quality mixed, no red flags, price roughly fair, growth fading, the market undecided.
HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. HDMC conducts business on a global basis, with sales in the United States (U.S.), Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. Dealers generally stock and sell Harley-Davidson motorcycles, parts and accessories, apparel, and licensed products and service motorcycles.
In the company’s own words · 10-K filed Feb 26, 2026 · SEC EDGAR
Charts
As reported to the SEC, without any scoring.
Harley-Davidson, Inc. (HOG) reported revenue of $1.23B in Q2 2026 (quarter ended Jun 30, 2026), down 5.9% from the same quarter a year earlier. That came with a gross margin of 34% and net income of $80M (6.5% of revenue). For the full year FY2025, revenue was $4.47B (−14% year on year) and net income $339M. Its largest product in Q2 2026 was Motorcycles at $848M, 77% of the disclosed total, well ahead of Parts Accessories at 16%. The next results filing is expected around Nov 3, 2026, the same week as a year ago.
What the company said
The company's own words from its current reports to the SEC, newest first
- Jul 23, 2026Harley-Davidson Delivers Second Quarter Financial Results and Raises Full -Year Guidance.Regulation FD disclosure · press release
- Jul 23, 2026Harley-Davidson Delivers Second Quarter Financial Results and Raises Full -Year Guidance.Earnings release · press release
- Jun 26, 2026Effective June 29, 2026, Paul Krause will cease serving as Chief Legal, Compliance and Corporate Affairs Officer and Corporate Secretary of Harley-Davidson.Director or officer change · Form 8-K
Quoted from SEC EDGAR filings. A current report is filed within four business days of the event it describes.
Business segments
Jun 2026 · $1.10BThe company’s own SEC segment disclosure.
- Motorcycles$848.1M77%
- Parts Accessories$176.9M16%
- Apparel$56.1M5%
- Product And Service Other$16.9M2%
- Licensing$6.3M1%
Why these answers
Each answer with the checks it was read from. Open one for the numbers.
Conflicts between checks are named, never averaged, and thin data says so.