HOGHarley-Davidson, Inc.
$26.89-2.5% 1Y
$26.89
$17.0652 weeks$28.46
The financials
Harley-Davidson, Inc. by the numbers
Harley-Davidson, Inc. (HOG) reported revenue of $1.23B in Q2 2026 (quarter ended Jun 30, 2026), down 5.9% from the same quarter a year earlier. That came with a gross margin of 34% and net income of $80M (6.5% of revenue). For the full year FY2025, revenue was $4.47B (−14% year on year) and net income $339M. Its largest product in Q2 2026 was Motorcycles at $848M, 77% of the disclosed total, well ahead of Parts Accessories at 16%. The next results filing is expected around Nov 3, 2026, the same week as a year ago.
| Income statement | Q2 2026 | Q2 2025 | Change |
|---|---|---|---|
| Revenue | $1.23B | $1.31B | −5.9% |
| Gross profit | $421M | $556M | −24% |
| Operating income | $76M | $112M | −32% |
| Net income | $80M | $108M | −26% |
| Diluted EPS | $0.75 | $0.88 | −15% |
| Product | Revenue | Share |
|---|---|---|
| Motorcycles | $848M | 77% |
| Parts Accessories | $177M | 16% |
| Apparel | $56M | 5.1% |
| Product And Service Other | $17M | 1.5% |
| Licensing | $6.3M | 0.6% |
Business segments
Revenue split by product segment, from SEC XBRL filings.
Latest period: Jun 2026Total $1.10B (+4.6%)
Motorcycles grew +9.0% year on yearParts Accessories -5.3% year on year
Segment Latestquarter on quarteryear on year
- Motorcycles$848.1M$848.1Mquarter on quarter +1.4%year on year +9.0%+1.4%+9.0%
- Parts Accessories$176.9M$176.9Mquarter on quarter +24%year on year -5.3%+24%-5.3%
- Apparel$56.1M$56.1Mquarter on quarter -2.2%year on year +1.5%-2.2%+1.5%
- Product And Service Other$16.9M$16.9Mquarter on quarter +25%year on year -3.6%+25%-3.6%
- Licensing$6.3M$6.3Mquarter on quarter +4.1%year on year +6.0%+4.1%+6.0%
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