The financials
Harley-Davidson, Inc. by the numbers
Harley-Davidson, Inc. (HOG) reported revenue of $1.17B in Q1 2026 (quarter ended March 31, 2026), down 12% from the same quarter a year earlier. That came with a gross margin of 32% and net income of $25M (2.1% of revenue). For the full year FY2025, revenue was $4.47B (−14% year on year) and net income $339M. Its largest product in 2026-Q1 was Motorcycles at $836M, 79% of the disclosed total, just ahead of Parts Accessories at 13%.
| Income statement | Q1 2026 | Q1 2025 | Change |
|---|---|---|---|
| Revenue | $1.17B | $1.33B | −12% |
| Gross profit | $378M | $558M | −32% |
| Operating income | $23M | $160M | −85% |
| Net income | $25M | $133M | −81% |
| Diluted EPS | $0.22 | $1.07 | −79% |
| Product | Revenue | Share |
|---|---|---|
| Motorcycles | $836M | 79% |
| Parts Accessories | $142M | 13% |
| Apparel | $57M | 5.4% |
| Product And Service Other | $14M | 1.3% |
| Licensing | $6.0M | 0.6% |
Business Segments
Revenue split by product segment, from SEC XBRL filings.
Latest period: Q1 2026Total $1.06B (-1.7%)
Licensing grew +98% year on yearMotorcycles -3.2% year on year
Segment Latestquarter on quarteryear on year
- Motorcycles$836.3M$836.3MQoQ +1.8%year on year -3.2%+1.8%-3.2%
- Parts Accessories$142.2M$142.2MQoQ -15%year on year -0.83%-15%-0.83%
- Apparel$57.3M$57.3MQoQ +2.2%year on year -0.02%+2.2%-0.02%
- Product And Service Other$13.6M$13.6MQoQ -42%year on year -1.9%-42%-1.9%
- Licensing$6.0M$6.0MQoQ +9.0%year on year +98%+9.0%+98%