ELFe.l.f. Beauty, Inc.
What is the market doing?
No clear lean: nothing decisive, though in an uptrend.
In an uptrend, above its rising 50- and 200-day averages. Overbought (RSI 76). Price is +38% vs its 200-day average.
Insiders were net sellers over the 90 days ending Oct 8, 2026; selling is often routine (taxes, diversification).
Heavily shorted, settled Sep 15, 2026, a few days of normal trading to cover. Down 4.7% since the previous count, down from 18.5% of shares outstanding three months ago.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.
How ELF is trading
e.l.f. Beauty, Inc. is −22% over the past year while the S&P 500 is +18%: 40 points behind the market.
1-year return · S&P 500 +18%
- vs 200-day average
- +38%
vs 200-day average · a clear uptrend
- RSI (14)
- 76
RSI (14) · overbought, bought harder than it has been sold
- Below its 52-week high
- 25%
Below its 52-week high
Details›
- Last close2026-10-09
- $109.14
- 1 monthS&P 500 +2.7%
- +14%
- 1 yearS&P 500 +18%
- −22%
- 5 yearsS&P 500 +88%
- +268%
- vs 50-day average$98.81
- +10%
- 52-week high
- $145.07
- 52-week low
- $49.57
- Annualised volatility
- 68%
- Insider buying, net, 6 monthsForms 3/4/5 to 2026-10-08
- −$16M
| Year | Return |
|---|---|
| 2026 (year to date) | +44% |
| 2025 | −39% |
| 2024 | −13% |
| 2023 | +161% |
| 2022 | +67% |
| 2021 | +32% |
| 2020 | +56% |
| 2019 | +86% |
| 2018 | −61% |
| 2017 | −23% |
| Month | Years | Positive | Average |
|---|---|---|---|
| Jan | 10 | 3 of 10 | −4.6% |
| Feb | 10 | 6 of 10 | +4.4% |
| Mar | 10 | 5 of 10 | −3.4% |
| Apr | 10 | 5 of 10 | +4.8% |
| May | 10 | 6 of 10 | +10% |
| Jun | 10 | 8 of 10 | +10% |
| Jul | 10 | 5 of 10 | +2.1% |
| Aug | 10 | 6 of 10 | +5.0% |
| Sep | 10 | 3 of 10 | −5.5% |
| Oct | 11 | 4 of 11 | −1.5% |
| Nov | 10 | 7 of 10 | +8.6% |
| Dec | 10 | 5 of 10 | +0.36% |
End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.
Household & Personal Products
Ranks #3 of 11 by RyuScore