Is the business good?
How good a business is ELF?
e.l.f. Beauty, Inc. earns 3.5% on the capital it employs against a 9.0% cost of capital, so growth costs more than it returns.
3.5%
Return on invested capital · cost of capital 9.0% · 5.5 points below what the capital costs: growth destroys value
- Operating margin
- 4.5%
Operating margin · Household & Personal Products median 15% · 12 months to Q4 2026
- Gross margin
- 71%
Gross margin
| Year | Operating margin |
|---|---|
| FY2021 | 2.9% |
| FY2022 | 7.6% |
| FY2023 | 12% |
| FY2024 | 15% |
| FY2025 | 12% |
| FY2026 | 4.5% |
Details›
- Gross margin12 months to Q4 2026
- 71%
- Operating margin12 months to Q4 2026
- 4.5%
- Net margin12 months to Q4 2026
- 1.6%
- Free cash flow margin
- 12%
- Revenue, trailing twelve months
- $1.64B
- Free cash flow, trailing twelve months
- $190M
- Net income, trailing twelve months
- $26M
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 3.5%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Household & Personal Products
Ranks #11 of 13 by Smart Score