Is the price fair?
What ELF's price assumes
e.l.f. Beauty, Inc. trades at 233× earnings against 22.1× for the median Household & Personal Products name, more expensive than its own group.
233
Trailing P/E · Household & Personal Products median 22.1 · 10.5× the median: the market pays up for this one
- Price / sales
- 2.19
Price / sales · as of 2026-Q1
- Free cash flow yield
- 5.0%
Free cash flow yield · Household & Personal Products median 5.2%
- Growth the price implies
- +5.7%
Growth the price implies · The price pays for +5.7% free cash flow growth a year for a decade; the business has delivered +24% a year over the last three.
Details›
- Price / book2026-Q1
- 3.17
- EV / EBIT2026-Q1
- 56.1
- EV / sales2026-Q1
- 2.53
- Consumer Defensive median P/E115 names
- 21.5
- Household & Personal Products median P/E14 names
- 22.1
- Free cash flow, trailing twelve months
- $190M
- Market capitalisation
- $3.82B
- 3-year revenue growth
- +41%
- 3-year free cash flow growth
- +24%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $29.20 |
| Its own P/E history, median | $30.82 |
| Its own P/E history, upper quartile | $39.24 |
| 52-week range | $49.57 – $146.67 |
| Today | $106.97 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Household & Personal Products
Ranks #11 of 13 by Smart Score