Is the price fair?
What CLX's price assumes
Clorox trades at 16.9× earnings against 22.1× for the median Household & Personal Products name, cheaper than its own group.
16.9
Trailing P/E · Household & Personal Products median 22.1 · cheaper than the typical name in its group
- Price / sales
- 1.84
Price / sales · as of 2026-Q1
- Free cash flow yield
- 3.3%
Free cash flow yield · Household & Personal Products median 5.2%
- Growth the price implies
- +11%
Growth the price implies · The price pays for +11% free cash flow growth a year for a decade; the business has delivered −23% a year over the last three.
Details›
- EV / sales2026-Q1
- 2.04
- Consumer Defensive median P/E115 names
- 21.5
- Household & Personal Products median P/E14 names
- 22.1
- Free cash flow, trailing twelve months
- $380M
- Market capitalisation
- $11.6B
- 3-year revenue growth
- −1.9%
- 3-year free cash flow growth
- −23%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $119.35 |
| Its own P/E history, median | $130.39 |
| Its own P/E history, upper quartile | $271.52 |
| 52-week range | $86.12 – $125.58 |
| Today | $104.23 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Household & Personal Products
Ranks #8 of 13 by Smart Score