BFHBread Financial Holdings, Inc.

$100.61+60% 1Y

Is the price fair?

Mixed

In its normal P/E range. That is the only one of 3 checks this filer's data supports, so take it as a single data point rather than a settled answer.

1 neutral, 2 without data
Vs its own P/E rangemid-range for this companyderived

In its normal range: P/E 7.8 vs a 7.9 median over 39 quarters (−2% vs median).

Against the whole market›

Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.

P/E (valuation)top 5% of the market

Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.

What BFH's price assumes

Bread Financial Holdings, Inc. trades at 7.80× earnings against 12.2× for the median Credit Services name, cheaper than its own group.

7.80

Trailing P/E · Credit Services median 12.2 · cheaper than the typical name in its group

Price / sales
1.08

Price / sales · as of 2026-Q2

Price / book
1.27

Price / book · as of 2026-Q2

Details›
Price / bookas of 2026-Q2
1.27
Financial Services median P/E625 names
12.1
Credit Services median P/E35 names
12.2
Market capitalisation
$4.24B
What the market has paid for these earnings: 39 quarters of its own multiple × $12.90 of trailing earnings per share
MethodPer share
Its own P/E history, lower quartile$65.72
Its own P/E history, median$102.24
Its own P/E history, upper quartile$147.40
52-week range$53.59 – $113.24
Today$100.61

Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.