BFHBread Financial Holdings, Inc.
Is the price fair?
In its normal P/E range. That is the only one of 3 checks this filer's data supports, so take it as a single data point rather than a settled answer.
In its normal range: P/E 7.8 vs a 7.9 median over 39 quarters (−2% vs median).
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What BFH's price assumes
Bread Financial Holdings, Inc. trades at 7.80× earnings against 12.2× for the median Credit Services name, cheaper than its own group.
Trailing P/E · Credit Services median 12.2 · cheaper than the typical name in its group
- Price / sales
- 1.08
Price / sales · as of 2026-Q2
- Price / book
- 1.27
Price / book · as of 2026-Q2
Details›
- Price / bookas of 2026-Q2
- 1.27
- Financial Services median P/E625 names
- 12.1
- Credit Services median P/E35 names
- 12.2
- Market capitalisation
- $4.24B
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $65.72 |
| Its own P/E history, median | $102.24 |
| Its own P/E history, upper quartile | $147.40 |
| 52-week range | $53.59 – $113.24 |
| Today | $100.61 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Credit Services
The closest names by size in the same industry