BFHBread Financial Holdings, Inc.
What is the market doing?
No clear lean: rangebound and insiders net selling (often routine).
Choppy, but holding above its 200-day average. Price is +15% vs its 200-day average.
Insiders were net sellers over the 90 days ending Oct 8, 2026; selling is often routine (taxes, diversification).
Moderately shorted, settled Sep 15, 2026, about a week of normal trading to cover. Down 9.8% since the previous count, down from 8.2% of shares outstanding three months ago.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.
How BFH is trading
Bread Financial Holdings, Inc. is +60% over the past year while the S&P 500 is +18%: 42 points ahead of the market.
1-year return · S&P 500 +18%
- vs 200-day average
- +15%
vs 200-day average · a clear uptrend
- RSI (14)
- 35
RSI (14) · neutral
- Below its 52-week high
- 11%
Below its 52-week high
Details›
- Last close2026-10-09
- $100.61
- 1 monthS&P 500 +2.7%
- −5.9%
- 1 yearS&P 500 +18%
- +60%
- 5 yearsS&P 500 +88%
- +47%
- vs 50-day average$105.88
- −5.0%
- 52-week high
- $113.24
- 52-week low
- $53.59
- Annualised volatility
- 43%
- Insider buying, net, 6 monthsForms 3/4/5 to 2026-10-08
- −$1.1M
| Year | Return |
|---|---|
| 2026 (year to date) | +37% |
| 2025 | +23% |
| 2024 | +89% |
| 2023 | −10% |
| 2022 | −42% |
| 2021 | +14% |
| 2020 | −33% |
| 2019 | −24% |
| 2018 | −40% |
| 2017 | +12% |
| Month | Years | Positive | Average |
|---|---|---|---|
| Jan | 10 | 6 of 10 | +2.7% |
| Feb | 10 | 4 of 10 | +1.4% |
| Mar | 10 | 4 of 10 | −10.0% |
| Apr | 10 | 4 of 10 | +3.7% |
| May | 10 | 7 of 10 | +1.4% |
| Jun | 10 | 7 of 10 | +1.7% |
| Jul | 11 | 7 of 11 | +7.3% |
| Aug | 11 | 5 of 11 | −2.3% |
| Sep | 11 | 3 of 11 | −5.9% |
| Oct | 11 | 6 of 11 | −1.6% |
| Nov | 10 | 9 of 10 | +11% |
| Dec | 10 | 6 of 10 | +0.68% |
End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.
Credit Services
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