RUSHARush Enterprises, Inc.

$76.94

Is the business good?

How good a business is RUSHA?

Rush Enterprises, Inc. earns 13% on the capital it employs against a 9.0% cost of capital, so the business is worth more the bigger it gets.

13%

Return on invested capital · cost of capital 9.0% · 4.2 points above what the capital costs: growth creates value

Operating margin
5.3%

Operating margin · Auto & Truck Dealerships median 5.3% · 12 months to Q1 2026

Cash conversion
1.55×

Cash conversion · 1.59× a year ago · every dollar of reported profit arrived as cash, and more

Share count, year on year
−3.0%

Share count, year on year · bought back, each share owns more of the company

Operating margin by fiscal year
YearOperating margin
FY20203.3%
FY20216.0%
FY20227.1%
FY20236.5%
FY20246.0%
FY20255.3%
Details
Gross margin12 months to Q1 2026
20%
Operating margin12 months to Q1 2026
5.3%
Net margin12 months to Q1 2026
3.6%
Free cash flow margin
5.7%
Revenue, trailing twelve months
$7.27B
Free cash flow, trailing twelve months
$411M
Net income, trailing twelve months
$265M
Return on invested capitaloperating profit after tax ÷ debt + equity − cash
13%

Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.