RUSHARush Enterprises, Inc.
Is the price fair?
Neither cheap nor expensive: nothing decisive, though modest expectations priced in.
Priced for ~3% a year FCF growth. Little growth is priced in even as revenue fell 2% a year over three years, potential value, or a value trap.
In its normal range: P/E 13.4 vs a 11.7 median over 37 quarters (+15% vs median).
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What RUSHA's price assumes
Rush Enterprises, Inc. trades at 13.4× earnings against 12.6× for the median Auto & Truck Dealerships name, more expensive than its own group.
Trailing P/E · Auto & Truck Dealerships median 12.6 · 1.07× the median: the market pays up for this one
- Price / sales
- 0.81
Price / sales · as of 2026-Q2
- Free cash flow yield
- 6.1%
Free cash flow yield · Auto & Truck Dealerships median 5.9%
- Growth the price implies
- +3.0%
Growth the price implies · The price pays for +3.0% free cash flow growth a year for a decade; the business has delivered +131% a year over the last three.
Details›
- Price / bookas of 2026-Q2
- 2.52
- EV / EBITas of 2026-Q2
- 15.9
- EV / salesas of 2026-Q2
- 0.81
- Consumer Cyclical median P/E321 names
- 17.8
- Auto & Truck Dealerships median P/E15 names
- 12.6
- Free cash flow, trailing twelve months
- $348M
- Market capitalisation
- $5.69B
- 3-year revenue growth
- −1.9%
- 3-year free cash flow growth
- +131%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $28.90 |
| Its own P/E history, median | $38.83 |
| Its own P/E history, upper quartile | $60.89 |
| 52-week range | $44.51 – $82.77 |
| Today | $44.51 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Auto & Truck Dealerships
Ranks #3 of 13 by RyuScore