Is the business good?
How good a business is APP?
AppLovin keeps 77% of every revenue dollar as operating profit, against 11% for the median Advertising Agencies name.
77%
Operating margin · Advertising Agencies median 11% · 12 months to Q2 2026
- Share count, year on year
- −1.5%
Share count, year on year · bought back, each share owns more of the company
- R&D as % of revenue
- 4.7%
R&D as % of revenue
- Gross margin
- 88%
Gross margin
| Year | Operating margin |
|---|---|
| FY2020 | −4.3% |
| FY2021 | 5.4% |
| FY2022 | −1.7% |
| FY2023 | 42% |
| FY2024 | 59% |
| FY2025 | 76% |
Details›
- Gross margin12 months to Q2 2026
- 88%
- Operating margin12 months to Q2 2026
- 77%
- Net margin12 months to Q2 2026
- 65%
- R&D as % of revenue
- 4.7%
- Revenue, trailing twelve months
- $6.83B
- Net income, trailing twelve months
- $4.41B
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Advertising Agencies
Ranks #1 of 9 by Smart Score