The financials
AppLovin by the numbers
AppLovin (APP) reported revenue of $1.92B in Q2 2026 (quarter ended June 30, 2026), up 53% from the same quarter a year earlier. That came with a gross margin of 88% and net income of $1.27B (66% of revenue). For the full year FY2025, revenue was $5.48B (+70% year on year) and net income $3.33B. Its largest segment in 2025-Q1 was Advertising at $1.16B, 39.0% of the disclosed total, just ahead of Reportable at 39.0%.
| Income statement | Q2 2026 | Q2 2025 | Change |
|---|---|---|---|
| Revenue | $1.92B | $1.26B | +53% |
| Gross profit | $1.70B | $1.10B | +54% |
| Operating income | $1.49B | $958M | +56% |
| Net income | $1.27B | $820M | +55% |
| Diluted EPS | $3.76 | $2.39 | +57% |
| Operating | Revenue | Share |
|---|---|---|
| Advertising | $1.16B | 39% |
| Reportable | $1.16B | 39% |
| Apps | $325M | 11% |
| Apps Revenue In App Purchases | $228M | 7.7% |
| Apps Revenue In App Advertising | $98M | 3.3% |
Business Segments
Revenue split by operating segment, from SEC XBRL filings.
Latest period: Q1 2026Total $1.84B (+31%)
Reportable grew +59% year on year
Segment Latestquarter on quarteryear on year
- Reportable$1.84B$1.84BQoQ +31%year on year +59%+31%+59%
- Advertising--QoQ -year on year ---
- Apps--QoQ -year on year ---
- Apps Revenue In App Advertising--QoQ -year on year ---
- Apps Revenue In App Purchases--QoQ -year on year ---
Advertising Agencies
Ranks #1 of 9 by Smart Score