Is the business good?
How good a business is W?
Wayfair Inc. keeps 1.7% of every revenue dollar as operating profit, against 7.6% for the median Internet Retail name.
1.7%
Operating margin · Internet Retail median 7.6% · 12 months to Q2 2026
- Share count, year on year
- +2.3%
Share count, year on year · shareholders own a smaller slice than a year ago
- Gross margin
- 30%
Gross margin
| Year | Operating margin |
|---|---|
| FY2020 | 2.5% |
| FY2021 | −0.69% |
| FY2022 | −11% |
| FY2023 | −6.8% |
| FY2024 | −3.9% |
| FY2025 | 0.14% |
Details›
- Gross margin12 months to Q2 2026
- 30%
- Operating margin12 months to Q2 2026
- 1.7%
- Net margin12 months to Q2 2026
- −2.5%
- Free cash flow margin
- 4.4%
- Revenue, trailing twelve months
- $12.9B
- Free cash flow, trailing twelve months
- $562M
- Net income, trailing twelve months
- −$321M
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Internet Retail
Ranks #9 of 18 by Smart Score