SAMThe Boston Beer Company, Inc.

$170.53-24% 1Y

What is the market doing?

Watch

The market is leaning against it: in a downtrend (−15% vs 200-day) and a crowded short (+15% of shares).

2 to watch, 1 without data
TrendDowntrendderived · Oct 9, 2026

In a downtrend, below its 50- and 200-day averages. Price is −15% vs its 200-day average.

Short interest15% of sharesFINRA · Sep 15, 2026

A crowded short, settled Sep 15, 2026, more than a week of normal trading to cover, a crowded exit.

Against the whole market›

Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.

1-year returnbehind 82% of the market
vs 200-day avgbehind 81% of the market

Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.

How SAM is trading

The Boston Beer Company, Inc. is −24% over the past year while the S&P 500 is +18%: 42 points behind the market.

−24%

1-year return · S&P 500 +18%

vs 200-day average
−15%

vs 200-day average · a clear downtrend

RSI (14)
48

RSI (14) · neutral

Below its 52-week high
34%

Below its 52-week high

Sep 18, 2024$161.08 – $323.56 · dashed line: 200-day averageOct 9, 2026
Details›
Last close2026-10-09
$170.53
1 monthS&P 500 +2.7%
+0.42%
1 yearS&P 500 +18%
−24%
5 yearsS&P 500 +88%
−68%
vs 50-day average$175.65
−2.9%
52-week high
$260.05
52-week low
$161.08
Annualised volatility
34%
Calendar-year price return
YearReturn
2026 (year to date)−13%
2025−35%
2024−13%
2023+4.9%
2022−35%
2021−49%
2020+163%
2019+57%
2018+26%
2017+13%
Average return by calendar month, 2016–2026
MonthYearsPositiveAverage
Jan104 of 10−2.5%
Feb105 of 10−0.31%
Mar105 of 10+1.9%
Apr106 of 10+4.2%
May105 of 10+0.36%
Jun103 of 10−1.9%
Jul118 of 11+8.3%
Aug114 of 11−0.69%
Sep114 of 11−4.2%
Oct117 of 11+3.8%
Nov106 of 10−0.24%
Dec104 of 10−1.3%

End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.