SAMThe Boston Beer Company, Inc.
Is the price fair?
Undemanding: modest expectations priced in, cheap against its own history, and cheap vs its sector.
Priced for a decline (~−5% a year). Little growth is priced in even as revenue fell 2% a year over three years, potential value, or a value trap.
Cheap vs its own history: P/E 19.7 vs a 39.2 median over 34 quarters (−50% vs median).
Sector median 16.6× across 78 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What SAM's price assumes
Today's price asks for −4.9% free cash flow growth a year; over the last three years The Boston Beer Company, Inc. delivered 25%, less than the record.
Price / sales · no P/E: the last twelve months did not end in a profit
- Free cash flow yield
- 11%
Free cash flow yield · Consumer Defensive median 6.4%
- Growth the price implies
- −4.9%
Growth the price implies · The price pays for −4.9% free cash flow growth a year for a decade; the business has delivered +25% a year over the last three.
- Price / book
- 2.22
Price / book · today's price, fiscal year to Dec 27, 2025
Details›
- Price / booktoday's price, fiscal year to Dec 27, 2025
- 2.22
- EV / EBIToperating margin −4.7%: the multiple describes the denominator
- not meaningful
- EV / salestoday's price, fiscal year to Dec 27, 2025
- 0.84
- Free cash flow, trailing twelve months
- $206M
- Market capitalisation
- $1.88B
- 3-year revenue growth
- −2.2%
- 3-year free cash flow growth
- +25%
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.