Is the business good?
How good a business is PRSU?
Pursuit Attractions and Hospitality, Inc. earns 7.8% on the capital it employs against a 9.0% cost of capital, so growth costs more than it returns.
7.8%
Return on invested capital · cost of capital 9.0% · 1.2 points below what the capital costs: growth destroys value
- Operating margin
- 15%
Operating margin · Travel Services median 16% · 12 months to Q2 2026
- Cash conversion
- −0.14×
Cash conversion · some of the reported profit has not turned into cash yet
- Share count, year on year
- −1.5%
Share count, year on year · bought back, each share owns more of the company
| Year | Operating margin |
|---|---|
| FY2020 | −28% |
| FY2021 | −9.3% |
| FY2022 | 23% |
| FY2023 | 31% |
| FY2024 | −12% |
| FY2025 | 12% |
Details›
- Gross margin12 months to Q2 2026
- 93%
- Operating margin12 months to Q2 2026
- 15%
- Net margin12 months to Q2 2026
- 7.9%
- Free cash flow margin
- −1.1%
- Revenue, trailing twelve months
- $483M
- Free cash flow, trailing twelve months
- −$5.4M
- Net income, trailing twelve months
- $38M
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 7.8%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Travel Services
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