PLNTPlanet Fitness, Inc.

$47.99-52% 1Y

What is the market doing?

Mixed

No clear lean: insiders net buying, but in a downtrend (−31% vs 200-day).

1 good, 1 to watch, 1 neutral
TrendDowntrendderived · Oct 9, 2026

In a downtrend, below its 50- and 200-day averages. Price is −31% vs its 200-day average.

Insider conviction+$254K (90 days to Oct 8, 2026)SEC EDGAR · Oct 8, 2026

Insiders were net buyers over the 90 days ending Oct 8, 2026.

Short interest7.8% of sharesFINRA · Sep 15, 2026

Heavily shorted, settled Sep 15, 2026, about a week of normal trading to cover. Up 7.8% since the previous count, up from 7.2% of shares outstanding three months ago.

Against the whole market›

Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.

1-year returnbottom 4% of the market
vs 200-day avgbottom 6% of the market

Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.

How PLNT is trading

Planet Fitness, Inc. is −52% over the past year while the S&P 500 is +18%: 71 points behind the market. Through the fall, its own insiders bought $732K more stock than they sold.

−52%

1-year return · S&P 500 +18%

vs 200-day average
−31%

vs 200-day average · a clear downtrend

RSI (14)
52

RSI (14) · neutral

Below its 52-week high
57%

Below its 52-week high

Sep 18, 2024$40.51 – $113.55 · dashed line: 200-day averageOct 9, 2026
Details›
Last close2026-10-09
$47.99
1 monthS&P 500 +2.7%
−4.1%
1 yearS&P 500 +18%
−52%
5 yearsS&P 500 +88%
−39%
vs 50-day average$49.05
−2.2%
52-week high
$111.97
52-week low
$40.51
Annualised volatility
42%
Insider buying, net, 6 monthsForms 3/4/5 to 2026-10-08
$732K
Calendar-year price return
YearReturn
2026 (year to date)−56%
2025+9.7%
2024+35%
2023−7.4%
2022−13%
2021+17%
2020+4.0%
2019+39%
2018+55%
2017+72%
Average return by calendar month, 2016–2026
MonthYearsPositiveAverage
Jan105 of 10+0.25%
Feb104 of 10−2.5%
Mar104 of 10−3.8%
Apr106 of 10+4.2%
May105 of 10−3.5%
Jun105 of 10+2.3%
Jul118 of 11+3.0%
Aug116 of 11+1.3%
Sep114 of 11−6.3%
Oct116 of 11+2.4%
Nov1010 of 10+18%
Dec106 of 10+2.6%

End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.