PLNTPlanet Fitness, Inc.
Is the price fair?
Neither cheap nor expensive: nothing decisive, though modest expectations priced in.
Priced for ~3% a year FCF growth. The price demands less than its three-year revenue growth of 11% a year, expectations look modest.
Sector median 16.2× across 156 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
All from derived, as of Jun 30, 2026.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What PLNT's price assumes
Today's price asks for 2.5% free cash flow growth a year; over the last three years Planet Fitness, Inc. delivered 13%, less than the record.
Price / sales · no trailing P/E on file: measured against sales instead
- Free cash flow yield
- 6.3%
Free cash flow yield · Leisure median 6.5%
- Growth the price implies
- +2.5%
Growth the price implies · The price pays for +2.5% free cash flow growth a year for a decade; the business has delivered +13% a year over the last three.
- EV / sales
- 4.45
EV / sales
Details›
- EV / EBITtoday's price, trailing year to Jun 30, 2026
- 14.4
- EV / salestoday's price, trailing year to Jun 30, 2026
- 4.45
- Free cash flow, trailing twelve months
- $262M
- Market capitalisation
- $4.13B
- 3-year revenue growth
- +11%
- 3-year free cash flow growth
- +13%
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.