COCOThe Vita Coco Company, Inc.
Is the price fair?
Neither cheap nor expensive: nothing decisive, though rich vs its sector.
Priced for ~14% a year FCF growth. Roughly in line with its three-year revenue growth of 15% a year.
In its normal range: P/E 32.3 vs a 37.3 median over 19 quarters (−13% vs median).
Sector median 16.6× across 78 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What COCO's price assumes
The Vita Coco Company, Inc. trades at 32.3× earnings against 29.9× for the median Beverages - Non-Alcoholic name, more expensive than its own group.
Trailing P/E · Beverages - Non-Alcoholic median 29.9 · 1.08× the median: the market pays up for this one
- Price / sales
- 7.73
Price / sales · today's price, fiscal year to Dec 31, 2025
- Free cash flow yield
- 2.6%
Free cash flow yield · Beverages - Non-Alcoholic median 4.7%
- Growth the price implies
- +14%
Growth the price implies · The price pays for +14% free cash flow growth a year for a decade; the business has delivered +37% a year over the last three.
Details›
- Price / booktoday's price, fiscal year to Dec 31, 2025
- 14.2
- EV / EBITtoday's price, fiscal year to Dec 31, 2025
- 54.7
- EV / salestoday's price, fiscal year to Dec 31, 2025
- 7.41
- Consumer Defensive median P/E142 names
- 20.2
- Beverages - Non-Alcoholic median P/E12 names
- 29.9
- Free cash flow, trailing twelve months
- $124M
- Market capitalisation
- $4.71B
- 3-year revenue growth
- +15%
- 3-year free cash flow growth
- +37%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $56.62 |
| Its own P/E history, median | $67.43 |
| Its own P/E history, upper quartile | $81.93 |
| 52-week range | $39.01 – $84.02 |
| Today | $58.39 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.