BKNGBooking Holdings
What is the market doing?
No clear lean: rangebound and insiders net selling (often routine).
Rangebound, no clear trend. Price is −12% vs its 200-day average.
Insiders were net sellers over the 90 days ending Oct 8, 2026; selling is often routine (taxes, diversification).
Lightly shorted, settled Sep 15, 2026, a few days of normal trading to cover. Down 2.6% since the previous count, down from 3.2% of shares outstanding three months ago.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.
How BKNG is trading
Booking Holdings is −26% over the past year while the S&P 500 is +18%: 44 points behind the market.
1-year return · S&P 500 +18%
- vs 200-day average
- −12%
vs 200-day average · a clear downtrend
- RSI (14)
- 39
RSI (14) · neutral
- Below its 52-week high
- 27%
Below its 52-week high
Details›
- Last close2026-10-09
- $160.65
- 1 monthS&P 500 +2.7%
- −7.8%
- 1 yearS&P 500 +18%
- −26%
- 5 yearsS&P 500 +88%
- +77%
- vs 50-day average$186.32
- −14%
- 52-week high
- $221.54
- 52-week low
- $153.74
- Annualised volatility
- 33%
| Year | Return |
|---|---|
| 2026 (year to date) | −25% |
| 2025 | +8.6% |
| 2024 | +41% |
| 2023 | +76% |
| 2022 | −16% |
| 2021 | +7.7% |
| 2020 | +8.5% |
| 2019 | +19% |
| 2018 | −0.88% |
| 2017 | +19% |
| Month | Years | Positive | Average |
|---|---|---|---|
| Jan | 10 | 5 of 10 | +1.1% |
| Feb | 10 | 5 of 10 | +0.25% |
| Mar | 10 | 7 of 10 | −0.26% |
| Apr | 10 | 7 of 10 | +3.2% |
| May | 10 | 5 of 10 | +0.62% |
| Jun | 10 | 5 of 10 | +0.31% |
| Jul | 11 | 8 of 11 | +3.7% |
| Aug | 11 | 7 of 11 | +2.3% |
| Sep | 11 | 4 of 11 | −2.7% |
| Oct | 11 | 6 of 11 | +0.75% |
| Nov | 10 | 6 of 10 | +3.0% |
| Dec | 10 | 5 of 10 | +3.5% |
End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.
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