Is the price fair?
What BKNG's price assumes
Today's price asks for 0.87% free cash flow growth a year; over the last three years Booking Holdings delivered 14%, less than the record.
4.82
Price / sales · no P/E: the last twelve months did not end in a profit
- Free cash flow yield
- 7.2%
Free cash flow yield · Travel Services median 7.3%
- Growth the price implies
- +0.87%
Growth the price implies · The price pays for +0.87% free cash flow growth a year for a decade; the business has delivered +14% a year over the last three.
- EV / sales
- 4.79
EV / sales
Details›
- EV / EBIT2026-Q1
- 14.7
- EV / sales2026-Q1
- 4.79
- Free cash flow, trailing twelve months
- $9.54B
- Market capitalisation
- $133.1B
- 3-year revenue growth
- +13%
- 3-year free cash flow growth
- +14%
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Travel Services
Ranks #1 of 11 by Smart Score