BKNGBooking Holdings
Is the price fair?
Undemanding: modest expectations priced in and cheap against its own history.
Priced for ~1% a year FCF growth. The price demands less than its three-year revenue growth of 13% a year, expectations look modest.
Cheap vs its own history: P/E 17.8 vs a 28.3 median over 39 quarters (−37% vs median).
Sector median 16.2× across 156 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
Unless marked, from derived, as of Jun 30, 2026.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What BKNG's price assumes
Booking Holdings trades at 17.8× earnings against 24.8× for the median Travel Services name, cheaper than its own group.
Trailing P/E · Travel Services median 24.8 · cheaper than the typical name in its group
- Price / sales
- 4.71
Price / sales · today's price, trailing year to Jun 30, 2026
- Free cash flow yield
- 7.2%
Free cash flow yield · Travel Services median 7.3%
- Growth the price implies
- +0.87%
Growth the price implies · The price pays for +0.87% free cash flow growth a year for a decade; the business has delivered +14% a year over the last three.
Details›
- EV / EBITtoday's price, trailing year to Jun 30, 2026
- 14.7
- EV / salestoday's price, trailing year to Jun 30, 2026
- 4.82
- Consumer Cyclical median P/E321 names
- 17.8
- Travel Services median P/E13 names
- 24.8
- Free cash flow, trailing twelve months
- $9.54B
- Market capitalisation
- $133.1B
- 3-year revenue growth
- +13%
- 3-year free cash flow growth
- +14%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $208.87 |
| Its own P/E history, median | $255.81 |
| Its own P/E history, upper quartile | $341.67 |
| 52-week range | $153.74 – $221.54 |
| Today | $160.65 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Travel Services
The closest names by size in the same industry