BILIBilibili Inc.

$15.50-43% 1Y

Is the business good?

Mixed

The checks split: nothing decisive, though earnings fully cash-backed (6.4×).

1 good, 2 neutral, 1 without data
Profits arrive as cash6.45×derived · Dec 31, 2025

Operating profit is fully backed by cash.

Margin direction, 3 yearsStable

Margins have held roughly steady, a stable cost structure.

Where ROE comes from3% ROA

A balanced mix of margins, efficiency, and leverage. ROE 8% = margin × turnover × leverage.

Unless marked, from derived.

Where this answer is blind. The F-score rewards improvement, so an already-elite company can score mid-pack.

How good a business is BILI?

Bilibili Inc. earns 11% on the capital it employs against a 9.0% cost of capital, so the business is worth more the bigger it gets.

11%

Return on invested capital · cost of capital 9.0% · 1.9 points above what the capital costs: growth creates value

Operating margin
3.7%

Operating margin · Internet Content & Information median 4.9% · fiscal year to FY2025

Cash conversion
6.45×

Cash conversion · operating cash flow covers the operating profit after tax

R&D as % of revenue
12%

R&D as % of revenue

Operating margin by fiscal year
YearOperating margin
FY2020−26%
FY2021−33%
FY2022−38%
FY2023−22%
FY2024−5.0%
FY20253.7%
Details›
Gross marginfiscal year to FY2025
37%
Operating marginfiscal year to FY2025
3.7%
Net marginfiscal year to FY2025
3.9%
Free cash flow margin
22%
R&D as % of revenue
12%
Revenue, trailing twelve months
$30.3B
Free cash flow, trailing twelve months
$6.63B
Net income, trailing twelve months
$1.19B
Return on invested capitaloperating profit after tax ÷ debt + equity − cash
11%

Margins, capital and share counts from the statements as filed with the SEC; cash conversion is operating cash flow over operating profit after tax.