Is the business good?
How good a business is BILI?
Bilibili Inc. earns 11% on the capital it employs against a 9.0% cost of capital, so the business is worth more the bigger it gets.
11%
Return on invested capital · cost of capital 9.0% · 1.9 points above what the capital costs: growth creates value
- Operating margin
- 3.7%
Operating margin · Internet Content & Information median 6.3% · fiscal year to FY2025
- R&D as % of revenue
- 12%
R&D as % of revenue
- Gross margin
- 37%
Gross margin
| Year | Operating margin |
|---|---|
| FY2020 | −26% |
| FY2021 | −33% |
| FY2022 | −38% |
| FY2023 | −22% |
| FY2024 | −5.0% |
| FY2025 | 3.7% |
Details›
- Gross marginfiscal year to FY2025
- 37%
- Operating marginfiscal year to FY2025
- 3.7%
- Net marginfiscal year to FY2025
- 3.9%
- Free cash flow margin
- 22%
- R&D as % of revenue
- 12%
- Revenue, trailing twelve months
- $30.3B
- Free cash flow, trailing twelve months
- $6.63B
- Net income, trailing twelve months
- $1.19B
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 11%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Internet Content & Information
Ranks #9 of 24 by Smart Score