BILIBilibili Inc.
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A mixed picture: the questions disagree
Quality mixed, nothing alarming, growth steady, the market undecided.
We are an iconic brand and a leading video community for young generations in China. Video is an intuitive, vivid and informative way to connect people with the world and has become a dominant medium for communication, entertainment and information. We refer to the trend of video integrating into the scenarios of everyday life as “videolization.” As a go-to video community for young generations in China, we believe we are well positioned to meet users’ evolving content and consumption needs while unlocking greater commercial value of our user base.
In the company’s own words · 20-F filed Apr 16, 2026 · SEC EDGAR
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Bilibili Inc. (BILI) reported revenue of CNY 6.14B in Q4 2022 (quarter ended Dec 31, 2022). That came with a gross margin of 20% and net loss of CNY 1.50B. For the full year FY2025, revenue was CNY 30.3B (+13% year on year) and net income CNY 1.19B.
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