Is the business good?
How good a business is WHR?
Whirlpool Corporation earns 5.5% on the capital it employs against a 9.0% cost of capital, so growth costs more than it returns.
5.5%
Return on invested capital · cost of capital 9.0% · 3.5 points below what the capital costs: growth destroys value
- Operating margin
- 4.4%
Operating margin · Furnishings, Fixtures & Appliances median 5.7% · 12 months to Q1 2026
- Cash conversion
- −0.13×
Cash conversion · some of the reported profit has not turned into cash yet
- Share count, year on year
- +6.8%
Share count, year on year · shareholders own a smaller slice than a year ago
| Year | Operating margin |
|---|---|
| FY2020 | 8.3% |
| FY2021 | 11% |
| FY2022 | −5.3% |
| FY2023 | 5.2% |
| FY2024 | 0.86% |
| FY2025 | 5.4% |
Details›
- Gross margin12 months to Q1 2026
- 14%
- Operating margin12 months to Q1 2026
- 4.4%
- Net margin12 months to Q1 2026
- 1.1%
- Free cash flow margin
- −0.14%
- Revenue, trailing twelve months
- $15.2B
- Free cash flow, trailing twelve months
- −$21M
- Net income, trailing twelve months
- $164M
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 5.5%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Furnishings, Fixtures & Appliances
Ranks #11 of 11 by Smart Score