SMPLThe Simply Good Foods Company
What is the market doing?
No clear lean: nothing decisive, though in a downtrend (−27% vs 200-day).
In a downtrend, below its 50- and 200-day averages. Price is −27% vs its 200-day average.
Heavily shorted, settled Sep 15, 2026, about a week of normal trading to cover. Up 3.3% since the previous count, up from 7.2% of shares outstanding three months ago.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.
How SMPL is trading
The Simply Good Foods Company is −61% over the past year while the S&P 500 is +18%: 80 points behind the market. Through the fall, its own insiders bought $1.1M more stock than they sold.
1-year return · S&P 500 +18%
- vs 200-day average
- −27%
vs 200-day average · a clear downtrend
- RSI (14)
- 56
RSI (14) · neutral
- Below its 52-week high
- 61%
Below its 52-week high
Details›
- Last close2026-10-09
- $10.19
- 1 monthS&P 500 +2.7%
- −0.49%
- 1 yearS&P 500 +18%
- −61%
- 5 yearsS&P 500 +88%
- −71%
- vs 50-day average$10.53
- −3.3%
- 52-week high
- $26.20
- 52-week low
- $9.43
- Annualised volatility
- 40%
- Insider buying, net, 6 monthsForms 3/4/5 to 2026-10-08
- $1.1M
| Year | Return |
|---|---|
| 2026 (year to date) | −49% |
| 2025 | −48% |
| 2024 | −1.6% |
| 2023 | +4.1% |
| 2022 | −8.5% |
| 2021 | +33% |
| 2020 | +9.9% |
| 2019 | +51% |
| 2018 | +33% |
| Month | Years | Positive | Average |
|---|---|---|---|
| Jan | 9 | 1 of 9 | −6.9% |
| Feb | 9 | 4 of 9 | +0.34% |
| Mar | 9 | 4 of 9 | −3.9% |
| Apr | 9 | 5 of 9 | +2.3% |
| May | 9 | 2 of 9 | −3.2% |
| Jun | 9 | 6 of 9 | +2.6% |
| Jul | 9 | 5 of 9 | +3.3% |
| Aug | 10 | 4 of 10 | −0.31% |
| Sep | 10 | 3 of 10 | −3.0% |
| Oct | 10 | 4 of 10 | −0.86% |
| Nov | 9 | 8 of 9 | +7.8% |
| Dec | 9 | 6 of 9 | +6.5% |
End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.