Is the price fair?
What PG's price assumes
Procter & Gamble trades at 21.9× earnings against 22.1× for the median Household & Personal Products name, cheaper than its own group.
21.9
Trailing P/E · Household & Personal Products median 22.1 · cheaper than the typical name in its group
- Price / sales
- 3.99
Price / sales · as of 2026-Q1
- Free cash flow yield
- 4.3%
Free cash flow yield · Household & Personal Products median 5.2%
- Growth the price implies
- +7.6%
Growth the price implies · The price pays for +7.6% free cash flow growth a year for a decade; the business has delivered +3.2% a year over the last three.
Details›
- EV / EBIT2026-Q1
- 17.8
- EV / sales2026-Q1
- 4.13
- Consumer Defensive median P/E115 names
- 21.5
- Household & Personal Products median P/E14 names
- 22.1
- Free cash flow, trailing twelve months
- $15.1B
- Market capitalisation
- $350.2B
- 3-year revenue growth
- +2.0%
- 3-year free cash flow growth
- +3.2%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $144.00 |
| Its own P/E history, median | $152.66 |
| Its own P/E history, upper quartile | $171.57 |
| 52-week range | $136.04 – $165.95 |
| Today | $144.97 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Household & Personal Products
Ranks #1 of 13 by Smart Score