Is the price fair?
What CL's price assumes
Colgate-Palmolive trades at 36.4× earnings against 22.1× for the median Household & Personal Products name, more expensive than its own group.
36.4
Trailing P/E · Household & Personal Products median 22.1 · 1.65× the median: the market pays up for this one
- Price / sales
- 3.28
Price / sales · as of 2026-Q1
- Free cash flow yield
- 5.4%
Free cash flow yield · Household & Personal Products median 5.2%
- Growth the price implies
- +4.7%
Growth the price implies · The price pays for +4.7% free cash flow growth a year for a decade; the business has delivered +18% a year over the last three.
Details›
- Price / book2026-Q1
- 470
- EV / EBIT2026-Q1
- 23.4
- EV / sales2026-Q1
- 3.60
- Consumer Defensive median P/E115 names
- 21.5
- Household & Personal Products median P/E14 names
- 22.1
- Free cash flow, trailing twelve months
- $3.86B
- Market capitalisation
- $71.6B
- 3-year revenue growth
- +4.1%
- 3-year free cash flow growth
- +18%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $56.45 |
| Its own P/E history, median | $62.82 |
| Its own P/E history, upper quartile | $72.54 |
| 52-week range | $74.06 – $98.53 |
| Today | $92.06 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Household & Personal Products
Ranks #6 of 13 by Smart Score