AAPLApple Inc.
Is the business good?
A genuinely good business: 8 of 9 health tests passed, earnings fully cash-backed (1.1×), and margins widening.
High fundamental quality. Nine pass/fail tests of year-over-year health from the filings.
Operating profit is fully backed by cash.
Positive operating leverage, operating profit is growing faster than sales, so margins widen as the business scales.
High-quality, exceptional returns on the assets themselves, not leverage. ROE 130% = margin × turnover × leverage.
Unless marked, from derived.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The F-score rewards improvement, so an already-elite company can score mid-pack.
How good a business is AAPL?
Apple Inc. earns 95% on the capital it employs against a 9.0% cost of capital, so the business is worth more the bigger it gets.
Return on invested capital · cost of capital 9.0% · 86 points above what the capital costs: growth creates value
- Operating margin
- 33%
Operating margin · Technology median 6.9% · 12 months to Q3 2026
- Cash conversion
- 1.15×
Cash conversion · 1.09× a year ago · operating cash flow covers the operating profit after tax
- Share count, year on year
- −1.6%
Share count, year on year · bought back, each share owns more of the company
| Year | Operating margin |
|---|---|
| FY2020 | 24% |
| FY2021 | 30% |
| FY2022 | 30% |
| FY2023 | 30% |
| FY2024 | 32% |
| FY2025 | 32% |
Details›
- Gross margin12 months to Q3 2026
- 49%
- Operating margin12 months to Q3 2026
- 33%
- Net margin12 months to Q3 2026
- 28%
- Free cash flow margin
- 29%
- R&D as % of revenue
- 9.2%
- Revenue, trailing twelve months
- $466.8B
- Free cash flow, trailing twelve months
- $136.7B
- Net income, trailing twelve months
- $128.9B
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 95%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion is operating cash flow over operating profit after tax.