AAPLApple Inc.

$313.41
Apple Inc. logo

Price

$313.41+48%1Y
1M-2.4%1Y+48%

Prices are end-of-day closes. This is a research view, the focus is on the fundamentals, quality and valuation below, not intraday price.

Smart Score

Above average
8/10
Value37
Quality94
Momentum65
Growth59
Strongest Quality, weakest Value · ranked vs Technology peers. The five questions below judge the company on its own terms.
What they do

The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services.

In the company’s own words · 10-K filed Oct 31, 2025 · SEC EDGAR

P/E (TTM)36.0
Market Cap$4.38T
1Y Return+48%
5Y Return+120%

Business segments

Q2 2026 · $109.42B

The company’s own SEC segment disclosure.

  • iPhone$54.25B50%
  • Service$30.74B28%
  • Mac$10.35B9%
  • Wearables Home and Accessories$7.88B7%
  • iPad$6.19B6%

Apple Inc. (AAPL) reported revenue of $109.4B in Q3 2026 (quarter ended June 27, 2026), up 16% from the same quarter a year earlier. That came with a gross margin of 50% and net income of $29.8B (27% of revenue). For the full year FY2025, revenue was $416.2B (+6.4% year on year) and net income $112.0B. Its largest product in 2026-Q2 was iPhone at $54.3B, 50% of the disclosed total, just ahead of Service at 28%.

Raw charts

11 series · TTM

As reported to the SEC, without any scoring.