AAPLApple Inc.
Price
+42%1YEnd-of-day closes, not the intraday tick.
Great business, demanding price
Quality strong, no red flags, demanding price, growing in the filings, the market undecided.
The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services.
In the company’s own words · 10-K filed Oct 31, 2025 · SEC EDGAR
Charts
As reported to the SEC, without any scoring.
Apple Inc. (AAPL) reported revenue of $109.4B in Q3 2026 (quarter ended Jun 27, 2026), up 16% from the same quarter a year earlier. That came with a gross margin of 50% and net income of $29.8B (27% of revenue). For the full year FY2025, revenue was $416.2B (+6.4% year on year) and net income $112.0B. Its largest product in Q3 2026 was iPhone at $54.3B, 50% of the disclosed total, well ahead of Service at 28%. The next results filing is expected around Oct 29, 2026, the same week as a year ago.
What the company said
The company's own words from its current reports to the SEC, newest first
- Sep 1, 2026Apple Inc. (“Apple”) previously announced its Chief Executive Officer transition plan in its Current Report on Form 8-K filed on April 20, 2026 (the “Original Form 8-K”). This Amendment to the Original Form 8-K (the “Form 8-K/A”) is being filed to disclose John Ternus’ new compensation arrangement in connection with …Director or officer change · Form 8-K/A
- Jul 30, 2026Apple reports third quarter results.Earnings release · press release
- Apr 30, 2026Apple reports second quarter results.Earnings release · press release
Quoted from SEC EDGAR filings. A current report is filed within four business days of the event it describes.
Business segments
Q3 2026 · $109.42BThe company’s own SEC segment disclosure.
- iPhone$54.25B50%
- Service$30.74B28%
- Mac$10.35B9%
- Wearables Home and Accessories$7.88B7%
- iPad$6.19B6%
Why these answers
Each answer with the checks it was read from. Open one for the numbers.
Conflicts between checks are named, never averaged, and thin data says so.