CLX vs ELF
Clorox and e.l.f. Beauty, Inc., both Consumer Defensive
Clorox is the larger company at $12B against $3.8B. On trailing earnings CLX is the cheaper of the two at a P/E of 16.9 against 232.5, a gap that is only a bargain if the two are growing at similar rates. Over the past year ELF returned +7.1% against -13% for CLX. Ryufin's sector-relative Smart Score puts CLX ahead, 6/10 against 4/10.
| Figure | CLX | ELF |
|---|---|---|
| Last close | $104 | $107 |
| Market cap | $12B | $3.8B |
| Trailing P/Elower is cheaper for the same earnings, not automatically better | 16.9 | 232.5 |
| Dividend yield | 4.7% | n/a |
| 1-year return | -13% | +7.1% |
| 5-year return | -32% | +285% |
| Ryufin Smart Scoresector-relative, 1–10 | 6/10 | 4/10 |
Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.
Clorox
Revenue of $1.7B in Q3 2026, net income $187M. Its largest reported line is Health And Wellness, 38% of the disclosed total.
e.l.f. Beauty, Inc.
Revenue of $449M in Q4 2026, net income null. Its largest reported line is US, 80% of the disclosed total.
Open these two in the interactive comparison to add more names, change the period or read the correlation.