Is the price fair?
What ULTA's price assumes
Ulta Beauty trades at 20.4× earnings against 19.9× for the median Specialty Retail name, more expensive than its own group.
20.4
Trailing P/E · Specialty Retail median 19.9 · 1.02× the median: the market pays up for this one
- Price / sales
- 1.84
Price / sales · as of 2026-Q2
- Free cash flow yield
- 5.8%
Free cash flow yield · Specialty Retail median 4.7%
- Growth the price implies
- +3.8%
Growth the price implies · The price pays for +3.8% free cash flow growth a year for a decade; the business has delivered +3.8% a year over the last three.
Details›
- Price / book2026-Q2
- 9.06
- Consumer Cyclical median P/E263 names
- 22.0
- Specialty Retail median P/E18 names
- 19.9
- Free cash flow, trailing twelve months
- $1.13B
- Market capitalisation
- $19.6B
- 3-year revenue growth
- +6.6%
- 3-year free cash flow growth
- +3.8%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $511.77 |
| Its own P/E history, median | $660.48 |
| Its own P/E history, upper quartile | $740.25 |
| 52-week range | $450.75 – $706.82 |
| Today | $543.35 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Specialty Retail
Ranks #7 of 18 by Smart Score