Is the business good?
How good a business is ROL?
Rollins, Inc. earns 29% on the capital it employs against a 9.0% cost of capital, so the business is worth more the bigger it gets.
29%
Return on invested capital · cost of capital 9.0% · 20 points above what the capital costs: growth creates value
- Operating margin
- 19%
Operating margin · Personal Services median 19% · 12 months to Q2 2026
- Share count, year on year
- −0.68%
Share count, year on year · flat: no meaningful dilution
- Gross margin
- 52%
Gross margin
| Year | Operating margin |
|---|---|
| FY2020 | 17% |
| FY2021 | 18% |
| FY2022 | 18% |
| FY2023 | 19% |
| FY2024 | 19% |
| FY2025 | 19% |
Details›
- Gross margin12 months to Q2 2026
- 52%
- Operating margin12 months to Q2 2026
- 19%
- Free cash flow margin
- 16%
- Revenue, trailing twelve months
- $3.92B
- Free cash flow, trailing twelve months
- $619M
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 29%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Personal Services
Ranks #4 of 6 by Smart Score