NKENike, Inc.
Is the price fair?
The yardsticks disagree: cheap against its own 5-year P/E range (0th percentile) but the cash-flow math implies demanding growth. Treat as fair, not cheap.
Priced for ~12% a year FCF growth. The price already bakes in strong, sustained growth.
Cheap vs its own history: P/E 16.7 vs a 29.7 median over 41 quarters (−44% vs median).
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What NKE's price assumes
Nike, Inc. trades at 16.7× earnings against 14.3× for the median Footwear & Accessories name, more expensive than its own group.
Trailing P/E · Footwear & Accessories median 14.3 · 1.17× the median: the market pays up for this one
- Price / sales
- 1.46
Price / sales · today's price, trailing year to Aug 31, 2026
- Free cash flow yield
- 3.1%
Free cash flow yield · Footwear & Accessories median 7.4%
- Growth the price implies
- +12%
Growth the price implies · The price pays for +12% free cash flow growth a year for a decade; the business has delivered −22% a year over the last three.
Details›
- Price / booktoday's price, trailing year to Aug 31, 2026
- 4.40
- EV / salestoday's price, trailing year to Aug 31, 2026
- 1.48
- Consumer Cyclical median P/E321 names
- 17.8
- Footwear & Accessories median P/E11 names
- 14.3
- Free cash flow, trailing twelve months
- $2.10B
- Market capitalisation
- $66.9B
- 3-year revenue growth
- −3.8%
- 3-year free cash flow growth
- −22%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $50.31 |
| Its own P/E history, median | $61.75 |
| Its own P/E history, upper quartile | $83.59 |
| 52-week range | $33.83 – $72.96 |
| Today | $34.73 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Footwear & Accessories
The closest names by size in the same industry