NKENike, Inc.
Price
-51%1YEnd-of-day closes, not the intraday tick.
A mixed picture: the questions disagree
Quality mixed, nothing alarming, price roughly fair, growth steady, the market undecided.
Our principal business activity is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services. NIKE is the largest seller of athletic footwear and apparel in the world. We sell our products through NIKE Direct operations, which are comprised of both NIKE-owned retail stores and sales through our digital platforms (also referred to as "NIKE Brand Digital") and to wholesale accounts, which include a mix of independent distributors, licensees and sales representatives in nearly all countries around the world.
In the company’s own words · 10-K filed Jul 15, 2026 · SEC EDGAR
Charts
As reported to the SEC, without any scoring.
Nike, Inc. (NKE) reported revenue of $11.2B in Q1 2027 (quarter ended Aug 31, 2026), down 4.3% from the same quarter a year earlier. That came with a gross margin of 43% and net income of $712M (6.3% of revenue). For the full year FY2026, revenue was $46.4B (+0.2% year on year) and net income $3.11B. Its largest product in Q4 2026 (quarter ended May 31, 2026) was Footwear at $3.23B, 67% of the disclosed total, well ahead of Apparel at 27%. The next results filing is expected around Dec 17, 2026, the same week as a year ago.
What the company said
The company's own words from its current reports to the SEC, newest first
- Oct 1, 2026On October 1, 2026, the Company announced a multi-year enterprise program, which includes and builds upon the previous cost realignment plan announced in March 2026, collectively known as Pace (the "program")Earnings release · Form 8-K
- Sep 16, 2026On September 15, 2026, the Board of Directors (the “Board”) of NIKE, Inc. (the “Company”) increased the size of the Board to twelve directors and appointed Alexandre Arnault as a director of the Company, effective immediately, for an initial term expiring at the Company’s 2027 annual meeting of shareholders.Director or officer change · Form 8-K
- Sep 10, 2026On July 15, 2026, the Board of Directors of NIKE, Inc. (the “Company”) adopted an amendment and restatement of the NIKE, Inc. Employee Stock Purchase Plan (as amended and restated, the “Plan”), subject to shareholder approval at the Company’s annual meeting of shareholders (the “Annual Meeting”)Director or officer change · Form 8-K
Quoted from SEC EDGAR filings. A current report is filed within four business days of the event it describes.
Business segments
Q4 2026 · $4.83BThe company’s own SEC segment disclosure.
- Footwear$3.23B67%
- Apparel$1.31B27%
- Sporting Equipment$292.0M6%
Why these answers
Each answer with the checks it was read from. Open one for the numbers.
Conflicts between checks are named, never averaged, and thin data says so.
Footwear & Accessories
The closest names by size in the same industry