Is the business good?
How good a business is MAR?
Marriott International earns 28% on the capital it employs against a 9.0% cost of capital, so the business is worth more the bigger it gets.
28%
Return on invested capital · cost of capital 9.0% · 19 points above what the capital costs: growth creates value
- Operating margin
- 16%
Operating margin · Lodging median 24% · 12 months to Q2 2026
- Cash conversion
- 1.21×
Cash conversion · 0.68× a year ago · every dollar of reported profit arrived as cash, and more
- Share count, year on year
- −3.7%
Share count, year on year · bought back, each share owns more of the company
| Year | Operating margin |
|---|---|
| FY2020 | 0.79% |
| FY2021 | 13% |
| FY2022 | 17% |
| FY2023 | 16% |
| FY2024 | 15% |
| FY2025 | 16% |
Details›
- Operating margin12 months to Q2 2026
- 16%
- Net margin12 months to Q2 2026
- 9.6%
- Free cash flow margin
- 12%
- Revenue, trailing twelve months
- $26.9B
- Free cash flow, trailing twelve months
- $3.13B
- Net income, trailing twelve months
- $2.59B
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 28%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.