KOCoca-Cola Company (The)
Is the price fair?
A demanding price: priced for +10% a year vs +4% a year delivered, at the top of its own P/E range, and rich vs its sector.
Priced for ~10% a year FCF growth. The price demands more than its three-year revenue growth of 4% a year, priced for acceleration.
Expensive vs its own history: P/E 27.7 vs a 24.1 median over 40 quarters (+15% vs median).
Sector median 16.6× across 78 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
Unless marked, from derived, as of Apr 3, 2026.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What KO's price assumes
Coca-Cola Company (The) trades at 27.7× earnings against 29.9× for the median Beverages - Non-Alcoholic name, cheaper than its own group.
Trailing P/E · Beverages - Non-Alcoholic median 29.9 · cheaper than the typical name in its group
- Price / sales
- 6.93
Price / sales · today's price, trailing year to Apr 3, 2026
- Free cash flow yield
- 3.7%
Free cash flow yield · Beverages - Non-Alcoholic median 4.7%
- Growth the price implies
- +9.7%
Growth the price implies · The price pays for +9.7% free cash flow growth a year for a decade; the business has delivered +12% a year over the last three.
Details›
- Price / booktoday's price, trailing year to Apr 3, 2026
- 10.2
- EV / EBITtoday's price, trailing year to Apr 3, 2026
- 25.7
- EV / salestoday's price, trailing year to Apr 3, 2026
- 7.55
- Consumer Defensive median P/E142 names
- 20.2
- Beverages - Non-Alcoholic median P/E12 names
- 29.9
- Free cash flow, trailing twelve months
- $12.6B
- Market capitalisation
- $341.6B
- 3-year revenue growth
- +4.3%
- 3-year free cash flow growth
- +12%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $70.20 |
| Its own P/E history, median | $76.53 |
| Its own P/E history, upper quartile | $83.20 |
| 52-week range | $64.35 – $92.11 |
| Today | $88.06 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Beverages, Non-Alcoholic
The closest names by size in the same industry