Is the price fair?
What CHH's price assumes
Choice Hotels International, Inc. trades at 15.5× earnings against 35.4× for the median Lodging name, cheaper than its own group.
15.5
Trailing P/E · Lodging median 35.4 · cheaper than the typical name in its group
- Price / sales
- 2.96
Price / sales · as of 2026-Q1
- Free cash flow yield
- 2.9%
Free cash flow yield · Lodging median 3.0%
- Growth the price implies
- +13%
Growth the price implies · The price pays for +13% free cash flow growth a year for a decade; the business has delivered −15% a year over the last three.
Details›
- Price / book2026-Q1
- 34.6
- EV / EBIT2026-Q1
- 15.7
- EV / sales2026-Q1
- 4.18
- Consumer Cyclical median P/E263 names
- 22.0
- Lodging median P/E8 names
- 35.4
- Free cash flow, trailing twelve months
- $153M
- Market capitalisation
- $5.23B
- 3-year revenue growth
- +1.8%
- 3-year free cash flow growth
- −15%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $143.07 |
| Its own P/E history, median | $155.53 |
| Its own P/E history, upper quartile | $185.05 |
| 52-week range | $83.91 – $123.09 |
| Today | $109.83 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.