CHHChoice Hotels International, Inc.
Is the price fair?
The yardsticks disagree: cheap against its own 5-year P/E range (10th percentile) but the cash-flow math implies demanding growth. Treat as fair, not cheap.
Priced for ~12% a year FCF growth. The price already bakes in strong, sustained growth.
Cheap vs its own history: P/E 14.9 vs a 21.8 median over 41 quarters (−32% vs median).
Sector median 16.2× across 156 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
Unless marked, from derived, as of Jun 30, 2026.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What CHH's price assumes
Choice Hotels International, Inc. trades at 14.9× earnings against 35.4× for the median Lodging name, cheaper than its own group.
Trailing P/E · Lodging median 35.4 · cheaper than the typical name in its group
- Price / sales
- 3.12
Price / sales · today's price, trailing year to Jun 30, 2026
- Free cash flow yield
- 3.0%
Free cash flow yield · Lodging median 3.0%
- Growth the price implies
- +12%
Growth the price implies · The price pays for +12% free cash flow growth a year for a decade; the business has delivered −15% a year over the last three.
Details›
- Price / booktoday's price, trailing year to Jun 30, 2026
- 35.6
- EV / EBITtoday's price, trailing year to Jun 30, 2026
- 17.2
- EV / salestoday's price, trailing year to Jun 30, 2026
- 4.34
- Consumer Cyclical median P/E321 names
- 17.8
- Lodging median P/E9 names
- 35.4
- Free cash flow, trailing twelve months
- $153M
- Market capitalisation
- $5.06B
- 3-year revenue growth
- +1.8%
- 3-year free cash flow growth
- −15%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $132.96 |
| Its own P/E history, median | $154.70 |
| Its own P/E history, upper quartile | $179.85 |
| 52-week range | $83.91 – $122.08 |
| Today | $105.66 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.