APP vs WPP
AppLovin and WPP plc
AppLovin is the larger company at $158B against $3.6B. Over the past year WPP returned +11% against -55% for APP. The RyuScore puts WPP ahead, 83 against 69 out of 100.
| Figure | APP | WPP |
|---|---|---|
| Last close | $277 | $25.40 |
| Market cap | $158B | $3.6B |
| Trailing P/Elower is cheaper for the same earnings, not automatically better | 21.3 | n/a |
| 1-year return | -55% | +11% |
| 5-year return | +270% | -51% |
| RyuScoresector-relative, 1–10 | 69/100 | 83/100 |
Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.
AppLovin
Revenue of $1.9B in Q2 2026, net income $1.3B. Its largest reported line is Advertising, 39% of the disclosed total.
WPP plc
Revenue of $6.9B in H2 2025, net income null.
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