APP vs WPP
AppLovin and WPP plc, both Communication Services
AppLovin is the larger company at $158B against $3.9B. Over the past year WPP returned +3.8% against -21% for APP.
| Figure | APP | WPP |
|---|---|---|
| Last close | $309 | $25.86 |
| Market cap | $158B | $3.9B |
| Trailing P/Elower is cheaper for the same earnings, not automatically better | 23.8 | n/a |
| 1-year return | -21% | +3.8% |
| 5-year return | +403% | -49% |
| Ryufin Smart Scoresector-relative, 1–10 | 10/10 | n/a |
Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.
AppLovin
Revenue of $1.9B in Q2 2026, net income $1.3B. Its largest reported line is Advertising, 39% of the disclosed total.
WPP plc
Revenue of $6.9B in H2 2025, net income null.
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