$71.68+18% 1Y

Is the price fair?

Fair

Neither cheap nor expensive: modest expectations priced in and cheap vs its sector, but at the top of its own P/E range.

2 good, 1 to watch
What the price assumes~−1% a year

Priced for a decline (~−1% a year). Little growth is priced in even as revenue fell 2% a year over three years, potential value, or a value trap.

Vs its own P/E rangedearer than 82% of its own historyderived

Expensive vs its own history: P/E 15.1 vs a 10.3 median over 38 quarters (+46% vs median).

Vs sector (EV/EBIT)12.2×

Sector median 16.6× across 78 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.

Unless marked, from derived, as of Jun 30, 2026.

Against the whole market›

Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.

P/E (valuation)better than 70% of the market
FCF yieldbetter than 77% of the market

Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.

What MO's price assumes

Altria trades at 15.1× earnings against 20.2× for the median Consumer Defensive name, cheaper than its own group.

15.1

Trailing P/E · Consumer Defensive median 20.2 · cheaper than the typical name in its group

Price / sales
4.77

Price / sales · today's price, trailing year to Jun 30, 2026

Free cash flow yield
8.2%

Free cash flow yield · Consumer Defensive median 6.4%

Growth the price implies
−0.86%

Growth the price implies · The price pays for −0.86% free cash flow growth a year for a decade; the business has delivered +2.0% a year over the last three.

Details›
EV / EBITtoday's price, trailing year to Jun 30, 2026
12.2
EV / salestoday's price, trailing year to Jun 30, 2026
5.71
Consumer Defensive median P/E142 names
20.2
Free cash flow, trailing twelve months
$9.11B
Market capitalisation
$111.8B
3-year revenue growth
−1.9%
3-year free cash flow growth
+2.0%
What the market has paid for these earnings: 38 quarters of its own multiple × $4.75 of trailing earnings per share
MethodPer share
Its own P/E history, lower quartile$34.11
Its own P/E history, median$48.95
Its own P/E history, upper quartile$64.02
52-week range$53.03 – $74.82
Today$71.68

Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.