The financials
Hasbro by the numbers
Hasbro (HAS) reported revenue of $1.11B in Q1 2026 (quarter ended March 29, 2026), up 11% from the same quarter a year earlier. That came with a gross margin of 79% and net income of $198M (18% of revenue). For the full year FY2025, revenue was $5.37B (+13% year on year) and net income −$322M. Its largest product in 2026-Q2 was Grow Brands at $905M, 70% of the disclosed total, just ahead of Optimize Brands at 12%.
| Income statement | Q1 2026 | Q1 2025 | Change |
|---|---|---|---|
| Revenue | $1.11B | $1.01B | +11% |
| Gross profit | $877M | $802M | +9.4% |
| Operating income | $270M | $171M | +58% |
| Net income | $198M | $99M | +101% |
| Diluted EPS | $1.39 | $0.70 | +99% |
| Product | Revenue | Share |
|---|---|---|
| Grow Brands | $905M | 70% |
| Optimize Brands | $152M | 12% |
| Digital And Licensing Gaming | $136M | 11% |
| Reinvent Brands | $83M | 6.4% |
| Class Of Principal Product Family Brands | $12M | 0.9% |
| Filmand TV | $1.0M | 0.1% |
Business Segments
Revenue split by product segment, from SEC XBRL filings.
Latest period: Q2 2026Total $1.29B (+13%)
Grow Brands grew +22% year on yearFilm and TV -33% year on year
Segment Latestquarter on quarteryear on year
- Grow Brands$904.9M$904.9MQoQ +15%year on year +22%+15%+22%
- Optimize Brands$151.7M$151.7MQoQ +20%year on year -5.1%+20%-5.1%
- Digital And Licensing Gaming$135.5M$135.5MQoQ +12%year on year +17%+12%+17%
- Reinvent Brands$83.0M$83.0MQoQ -3.3%year on year +3.4%-3.3%+3.4%
- Class Of Principal Product Family Brands$11.8M$11.8MQoQ -37%year on year -19%-37%-19%
- Film and TV$1.0M$1.0MQoQ -41%year on year -33%-41%-33%