GISGeneral Mills
Is the price fair?
Undemanding: modest expectations priced in and cheap against its own history.
Priced for a decline (~−2% a year). Little growth is priced in even as revenue fell 3% a year over three years, potential value, or a value trap.
Cheap vs its own history: P/E 10.7 vs a 13.8 median over 39 quarters (−22% vs median).
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What GIS's price assumes
Today's price asks for −1.7% free cash flow growth a year; over the last three years General Mills delivered −8.6%, the price is ahead of the record.
Price / sales · no P/E: the last twelve months did not end in a profit
- Free cash flow yield
- 8.7%
Free cash flow yield · Packaged Foods median 8.7%
- Growth the price implies
- −1.7%
Growth the price implies · The price pays for −1.7% free cash flow growth a year for a decade; the business has delivered −8.6% a year over the last three.
- Price / book
- 2.39
Price / book · today's price, trailing year to Aug 30, 2026
Details›
- Price / booktoday's price, trailing year to Aug 30, 2026
- 2.39
- EV / EBIToperating margin −1.1%: the multiple describes the denominator
- not meaningful
- EV / salestoday's price, trailing year to Aug 30, 2026
- 1.70
- Free cash flow, trailing twelve months
- $1.55B
- Market capitalisation
- $17.8B
- 3-year revenue growth
- −3.4%
- 3-year free cash flow growth
- −8.6%
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Packaged Foods
The closest names by size in the same industry