AMZNAmazon
Is the price fair?
The yardsticks disagree: cheap against its own 5-year P/E range (3rd percentile) but the cash-flow math implies demanding growth. Treat as fair, not cheap.
Cheap vs its own history: P/E 21.1 vs a 78.0 median over 39 quarters (−73% vs median).
Sector median 16.2× across 156 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What AMZN's price assumes
Amazon trades at 21.1× earnings against 37.8× for the median Internet Retail name, cheaper than its own group.
Trailing P/E · Internet Retail median 37.8 · cheaper than the typical name in its group
- Price / sales
- 3.39
Price / sales · today's price, trailing year to Jun 30, 2026
- Price / book
- 4.77
Price / book · today's price, trailing year to Jun 30, 2026
- EV / sales
- 3.40
EV / sales
Details›
- Price / booktoday's price, trailing year to Jun 30, 2026
- 4.77
- EV / EBITtoday's price, trailing year to Jun 30, 2026
- 28.2
- EV / salestoday's price, trailing year to Jun 30, 2026
- 3.40
- Consumer Cyclical median P/E321 names
- 17.8
- Internet Retail median P/E22 names
- 37.8
- Market capitalisation
- $2.63T
| Method | Per share |
|---|---|
| What its own history would imply | not meaningful, 21.1× today against a 78.0× median |
| 52-week range | $198.79 – $282.46 |
| Today | $262.45 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Internet Retail
The closest names by size in the same industry