Is the price fair?
What AMZN's price assumes
Amazon trades at 20.9× earnings against 38.3× for the median Internet Retail name, cheaper than its own group.
20.9
Trailing P/E · Internet Retail median 38.3 · cheaper than the typical name in its group
- Price / sales
- 3.05
Price / sales · as of 2026-Q1
- Price / book
- 5.12
Price / book · as of 2026-Q1
- EV / sales
- 3.08
EV / sales
Details›
- Price / book2026-Q1
- 5.12
- EV / EBIT2026-Q1
- 26.8
- EV / sales2026-Q1
- 3.08
- Consumer Cyclical median P/E263 names
- 22.0
- Internet Retail median P/E18 names
- 38.3
- Market capitalisation
- $2.63T
| Method | Per share |
|---|---|
| What its own history would imply | not meaningful, 26.7× today against a 10.7× median |
| 52-week range | $198.79 – $282.46 |
| Today | $260.22 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Internet Retail
Ranks #11 of 18 by Smart Score