KVUE vs PG
Kenvue and Procter & Gamble, both Consumer Defensive
Procter & Gamble is the larger company at $350B against $35B. On trailing earnings PG is the cheaper of the two at a P/E of 21.9 against 22.1, a gap that is only a bargain if the two are growing at similar rates. Over the past year PG returned -3.1% against -6.2% for KVUE. Ryufin's sector-relative Smart Score puts PG ahead, 9/10 against 8/10.
| Figure | KVUE | PG |
|---|---|---|
| Last close | $19.22 | $145 |
| Market cap | $35B | $350B |
| Trailing P/Elower is cheaper for the same earnings, not automatically better | 22.1 | 21.9 |
| Dividend yield | 4.3% | 2.8% |
| 1-year return | -6.2% | -3.1% |
| 5-year return | n/a | +15% |
| Ryufin Smart Scoresector-relative, 1–10 | 8/10 | 9/10 |
Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.
Kenvue
Revenue of $4.0B in Q2 2026, net income $456M. Its largest reported line is Self Care, 43% of the disclosed total.
Procter & Gamble
Revenue of $21B in Q4 2026, net income $3.0B. Its largest reported line is Fabric Home Care, 35% of the disclosed total.
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