KVUE vs PG

Kenvue and Procter & Gamble, both Consumer Defensive

Procter & Gamble is the larger company at $350B against $35B. On trailing earnings PG is the cheaper of the two at a P/E of 21.9 against 22.1, a gap that is only a bargain if the two are growing at similar rates. Over the past year PG returned -3.1% against -6.2% for KVUE. Ryufin's sector-relative Smart Score puts PG ahead, 9/10 against 8/10.

Kenvue and Procter & Gamblecompared on valuation, return and Ryufin’s Smart Score
FigureKVUEPG
Last close$19.22$145
Market cap$35B$350B
Trailing P/Elower is cheaper for the same earnings, not automatically better22.121.9
Dividend yield4.3%2.8%
1-year return-6.2%-3.1%
5-year returnn/a+15%
Ryufin Smart Scoresector-relative, 1–108/109/10

Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.

Kenvue

Revenue of $4.0B in Q2 2026, net income $456M. Its largest reported line is Self Care, 43% of the disclosed total.

Procter & Gamble

Revenue of $21B in Q4 2026, net income $3.0B. Its largest reported line is Fabric Home Care, 35% of the disclosed total.

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