CL vs PG

Colgate-Palmolive and Procter & Gamble, both Consumer Defensive

Procter & Gamble is the larger company at $350B against $72B. On trailing earnings PG is the cheaper of the two at a P/E of 21.9 against 36.4, a gap that is only a bargain if the two are growing at similar rates. Over the past year CL returned +11% against -3.1% for PG. Ryufin's sector-relative Smart Score puts PG ahead, 9/10 against 7/10.

Colgate-Palmolive and Procter & Gamblecompared on valuation, return and Ryufin’s Smart Score
FigureCLPG
Last close$92.06$145
Market cap$72B$350B
Trailing P/Elower is cheaper for the same earnings, not automatically better36.421.9
Dividend yield2.3%2.8%
1-year return+11%-3.1%
5-year return+30%+15%
Ryufin Smart Scoresector-relative, 1–107/109/10

Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.

Colgate-Palmolive

Revenue of $5.4B in Q2 2026, net income $693M. Its largest reported line is Latin America, 33% of the disclosed total.

Procter & Gamble

Revenue of $21B in Q4 2026, net income $3.0B. Its largest reported line is Fabric Home Care, 35% of the disclosed total.

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